Advertising / Sponsorship Chapter
Chapter Index BACK TOP INDEX
Advertising & Sponsorship Overview BACK TOP INDEX
Your League's advertising slots are displayed on most InGoodStandings web pages. Each time a fan clicks to load another one of your standings web pages, another set of ads is displayed. These can be text ads or graphics ads. Text ads are easily created and maintained by you using the InGS ad-maintenance panels. Graphic ads can be downloaded and then applied to your standings pages in the same panels.
Your sponsors will realize a tremendous increase in visibility as more and more fans come to your online standings. It's so easy for you to manage these ads that you and your sponsors can send a variety of messages during the course of a season.
Text ads can also be used by your league to send messages to your fans. Post meeting and special events right there with the standings and schedules that all are coming to see.
You'll soon find that these ads can become the most visible and profitable means that your organization has of showcasing sponsor information and advertising.
Advertising & Sponsorship Suggestions BACK TOP INDEX
How you use your ad slots depends entirely on your needs and desires. You may choose to find only one or two sponsors for the entire league. The value of this offering to your sponsor increases because their message(s) can appear on all of your standings pages. You might also choose to solicit many sponsors or you can choose not to use ads at all. Any way works!
Here's some ways you might choose to use your Ad slots:
Use your ad slots to promote your sponsor's information and messages. You can use one ad slot per sponsor for the entire season, or you may choose to change sponsors on a more frequent basis. Using only one ad slot, you can rotate weekly sponsors, advertisements and specials in and out.
Use one (or more) ad slots as a league information board. Point back to your league's web site...display upcoming events....even sell your own merchandise via these ads.
The families and fans in your area who come to your standings web site will return again and again to see the current standings. This makes for an ideal place to advertise community events such as meetings, garage sales, "pancake breakfast", etc.
Steps to Create a New Ad BACK TOP INDEX
Ads are managed separately for each season. To create a new ad:
Structure and Layout BACK TOP INDEX
Your ads can placed on your standings pages after purchasing online "ad slots".
Your standings pages consist of several levels called "zones" that you can place an ad into. This allows you the most flexibility for using this function to suit your needs.
Currently Defined Zones: