InGoodStandings.com

Sponsorship / Advertising  --  Seasonal Sponsorships

Many volunteer organizations raise money for their operating expenses by soliciting sponsorships from the local business community.  InGoodStandings (InGS) makes it simple for you to offer sponsorships on your Internet standings web pages.  Your “standings sponsorships” can be used to enhance your existing sponsor packages, or to provide a separate mechanism to attract additional sponsorship revenue.

The Value of a Web Ad

An important point to be made is the fact that the online sponsorship ad is an extremely effective way for you and your sponsors to be visible to the local community.  Your standings are viewed day-after-day by your players, their families, friends and fans, coaches and administrators.  Your sponsorship ads will be seen more frequently here than any place else!  If you choose to post local community bulletins and notices online, they will be seen quickly by your returning crowd.

Strategies for Sponsorships

There are three levels that a sponsorship ad can be placed on your standings web site:

Team Level: That ad is seen only on the individual team’s web page(s) that it’s placed into;

Division Level: The ad is placed on a division-standings page and carries down to all of the individual team pages under that division;

Season Level: The ad is placed on the overall season division-list page and carries down to all of the division and individual team pages below that season;

There are two types of ad that you can place within InGS:

Graphic Ad: This ad is created outside of InGS and usually shows the sponsor’s logo.  Graphic ads are uploaded to InGS, then placed by you at the appropriate level;

Text Ad: You create text ads using the InGS advertising administration web pages.  Text ads can be updated/changed as often as you wish with no addition charges.

This sets the stage for your various marketing strategies that you might consider.  Choose one or more levels to enhance your sponsorship revenue opportunities.

High-Level “League/Season” Sponsors:  Your league standings can be sponsored by one or a small set of sponsors.  Their ad(s) can be placed into the standings at the season-level and therefore carried-down to every division and team web page under that season.

Simplifies the task of maintaining your standings sponsorships;

A higher sponsorship fee can be charged for these overall sponsors;

It’s a good place to initially start your online advertising campaign.

Division-Level Sponsors:  Each division within your season can have its own sponsor or set of sponsors.  The ad is seen on the division standings page and all team pages under it.

Allows you to expand your campaign to a higher number of sponsors

Team-Level Sponsors:  Each team can also have its own set of sponsorship ads.  These can be used to display the team sponsors logo.  Or for the team sponsor to offer team kudos and specials.

Use this to enhance your regular team sponsorship package or as a simple way to generate additional revenue.

Starting out with just a few high-level sponsors is a good way for a league to begin its online sponsorship campaign.  You can “get your feet wet” by offering a few high-level sponsorships at a small profit to your league.  Then, as your standings web site grows in popularity, your sponsors will begin to see the real business/marketing benefits to them in signing up for online sponsorships.  You can then begin soliciting division sponsorships which gives you the opportunity to provide additional revenue-generating sponsorship slots.

Your individual team sponsors can be given the option of placing their company logo or advertisement right on their team’s web pages.  This can be offered as an added cost to their sponsorship fee.  They benefit from the exposure and cheap advertising space.  You benefit by further maximizing your sponsorship income.