InGoodStandings.com
Administrators Guide to League
Sponsorships and Advertising
InGoodStandings
(InGS) offers a simple, yet powerful
mechanism for organizations to raise revenues and facilitate communications
amongst their participants and families.
To
make money for your league all you need to do is sell advertising space to your
sponsors on your web page the same way you would sell space in your league
directory, program or newsletter. InGS then makes it a simple process for
you to create text ads in minutes or upload graphic ads to be included with
your league’s Standings web pages. You
can include ad space in other packages for additional cost. You can offer your local merchants a way to
get their weekly/monthly specials out to the community. Local organizations could pay you to use your
advertising space to tell all of upcoming events (pancake breakfast, open
house, etc.). These ads are very low cost to produce, very high in profit and
you already have them in stock! You might even choose to offer some of these
services as a community service.
We
give you the opportunity sell sponsorships and ads on your League Standings Web
Pages. You sell ads to your sponsors and in turn pay a small fee to InGS to
host those sponsor’s messages and ads on your standings pages. The InGS Advertising Module gives you all the
tools you need to maintain text and graphic sponsor ads on your league
pages. It’s a simple and easy way to
communicate AND generate some revenue for your organization too.
An
Ad is placed online by first purchasing an Ad-Slot in one of the available
Ad-Zones. Your sponsor’s ad is then
moved into that ad-slot and then becomes visible to all. There are several Ad-Zones within the InGS
web pages for your league.
1) Announcement Zone
Ads placed in this zone are seen on all of your
league’s pages at all levels. Each time
a user clicks to another page, the next Announcement-Zone
ad is shown
2) Sponsors Zone (3 levels)
These ads show on the right side of most
standings pages. All ads will be shown
at the appropriate levels by stacking them up as shown in this example. There
are three Sponsor-Zone levels: Season, Division and Team. Ads placed in division and season zones can
carry-down into the zone(s) below.
3) League Banner
The League Banner appears on nearly all
InGoodStandings pages. Although it
normally displays the InGS logo, your league can choose to place their own logo
on all their pages (there is a cost for this option).
See the next page
for some example sponsorship implementations
Here are some of the ways your
organization might choose to implement sponsorships.
Remember, you choose which level each ad is to be
placed into. Ads placed at the Season-level are seen on all division
and all team pages below it. Ads placed
in the Division-level are seen on that
division’s pages and on all team pages under that division. Ads placed at the Team-level are seen only on that team’s pages. You control which ads get carried down.
·
Seasonal Sponsorships (Click for more info)
o Offer your sponsors the opportunity to advertise
on your league standings web pages for a fixed seasonal cost. This is the most
standard type of sponsorship offered by most organizations.
o You get to choose which levels to offer your
sponsors and what price they will pay.
You might choose to solicit only a few sponsors and place them in the
sponsor-zone at the season level where it will be seen in all subsequent
division and team pages. Or you might
choose to offer ads at the division level and/or team level, giving you the
opportunity to reasonably place many more ads online.
·
Team Sponsorship & Logo Display
o Offer your team sponsors the opportunity to place
their logo or an advertisement on the Team Page of the team they are
sponsoring. They can also purchase a
text ad and show the words of their choice on their team’s page. You can also offer to change their text
message as needed during the course of the season.
o The low cost of placing an ad at the team-level
makes this a simple yet potentially profitable offering.
·
Weekly/Periodical Specials for Local Businesses
o Offer local businesses an opportunity to advertise
their weekly/periodical specials. Due
the frequent return rate of your constituents to your schedule and standings
pages, InGS is an ideal place for local businesses to “get their attention”
with specials.
o This is ideal for community event notifications
such as “pancake breakfast”, “casino night”, weekly market specials, etc.
o You would purchase one or more text ads from InGS
and rotate the specials into them as necessary.
Remember, you can change the text of your ads at no additional cost, so
the more ads you place in this manner, the more profit you are making
o This type of ad would most commonly be placed in
the “announcement zone” or the
season-level “sponsor’s zone” where
they will be seen on all pages.
·
League Message Board
o Your league can display important dates and events
where all will see them. You can display
special recognition awards, meeting notices, etc.
o Purchase one text ad-slot and change it as often
as you like with messages-of-the-day
·
Text Support Messages from Constituents
o Allow your constituents and sponsors to “sign up”
for a text messages addressed to their favorite teams or divisions. Kudos and congratulations is a common theme.
o This can be a simple and fun way to raise revenues
for your league.
o The messages can be put online for a specified
period (e.g. one week). One text ad-slot
can be used in this way for many messages.